The so-called “social test” is an instinct that makes people appreciate something when they perceive that a large group of people have done it previously.

The social proof is one of those aspects that continue to connect us with our ancestors. It is a primitive behavior, since it can be easily seen in nature. People … Continue Reading “The power of social proof for online marketing strategies”

How to use this phenomenon that works so well in different marketing strategies, in this case, to generate more conversions in online sales.

1. Statistics in real time,that tell us how many people are viewing products or are buying at the same time.
2. Opinions and recommendations of customers and users. Nothing generates as much trust

A thought leader is an industry expert who shares their experience for the purpose of education, while adding value to their industry in general.

The news seems to indicate that anyone with a significant amount on Twitter or Instagram can be considered an opinion leader; however, it is important to remember what authentic thinking leadership … Continue Reading “6 Steps to Become a True Thought Leader”

How to be an influencer and leader of public opinion. Create community around our person and our knowledge.

What is a personal brand?

It is the construction of identity to differentiate people, create communities around them and generate value in their lives. The personal brand positions individuals as experts, influencers and public opinion leaders. It … Continue Reading “Become an Influencer and Leader of opinion”

Loyalty programs have become a powerful and effective tool to enhance customer loyalty. As times are changing, the preferences and behavior of your consumers also, so it is important to keep abreast of their latest developments as a means to increase their commitment and loyalty to your brand.

According to Accenture, only … Continue Reading “The importance of enhancing the loyalty of your business customers”