The only Internet Marketing Strategy you need
“Write more often to appear on the first page of Google.”
“Write longer posts to generate more visits, although it takes longer to prepare them.”
“Promote your content all the time to generate commitment from your readers.”
These are some of the tips you read in books, blogs and magazines to improve your presence on the internet or your marketing strategy, whether business or personal. But no matter where you apply them (your posts, your videos or whatever the content you create), everyone is doing the same.
Would not it be better to stand out from the others? Do something that others do not do? A different marketing strategy? The truth is that those three tips that I started with are very good, but the best way to make everything you write is impressive, different and really stand out, is not by speed, size or quantity; you achieve it by being different in a useful and meaningful way.
You can write short but high quality posts, promote yourself strategically without going heavy and let time decide if you deserve or not be on the first page of a search engine, and also do it for many other merits.
This strategy is not new, in fact it works forever, but modern times and the fear of losing something (from the English ‘Fear Of Missing Out’ or FOMO) or being left behind have made us enter a world of panic and anxiety that They make us believe that if you stop publishing something for a day, you are dead. There is no such. Relax and follow these 3 tips to not let the internet stress your life.
You have never been alone. When the Marketing guru, Seth Godin , prefers to write posts of one or two paragraphs and shorter books than conventional, you know that it is a strategy that has good pioneers. You do not have to write more than you want, fill in a page with words or make a concept too bad. Now we can appreciate the content that – apart from being of high quality – can be consumed quickly. Write better before writing more, and your readers will thank you.
You cannot master everything, so you must decide what your market niche will be? Which is the best place to distribute your content? And which is the best platform to promote it, etc.? For example, write on LinkedIn if your customers or readers are there, create on Pinterest if your audience is mostly female, post on Snapchat if you want to attract a more youthful market. Increase your presence and your marketing strategy wherever you want to be seen, and forget the places where there is nobody with whom you want to connect.
“When everyone makes Zig, your beam Zag” said Marty Neumeier in his book ZAG 2006, now a classic (by the way, if you read Mariano’s Blog this book will love you, see a bit of what is on this link). Ask yourself what it is that no one else is doing and you can do it, like creating videos when everyone else is writing posts, or giving away your book when others are selling theirs. Being different and proposing something different and – why not say – radical, those visits that you are looking for are going to arrive faster than you thought.