- The WordPress software is free; public hosting is what costs money.
- WordPress.com's free plan includes hosting, unlimited posts and 1 GB of media storage.
- Your own domain, plugins and no ads start on WordPress.com's Personal plan.
- Playground and Local are free but private: nobody else can visit those sites.
- Add your own domain early so links and rankings stay with you.
You can get a free WordPress blog in three ways: a public blog on WordPress.com’s free plan, a practice site in your browser with WordPress Playground, or a private site on your own computer with the free Local app. Only the first gives you a blog other people can read, and it comes with limits. This guide explains what each option includes, using WordPress.com’s own plan guide (last reviewed by WordPress.com on 8 October 2026) and the official WordPress.org and Local pages, checked on 12 October 2026, so you can decide when free is enough and when to move on.
WordPress.com vs WordPress.org: which “WordPress” is free?
The WordPress software itself is always free: you can download it from WordPress.org and install it on any hosting. But hosting a public website costs money, so “free WordPress blog” usually means one of two things. WordPress.com is a hosted service run by Automattic that includes hosting and offers a free plan. Self-hosted WordPress from WordPress.org is free software that you install on hosting you pay for. Our Blogger vs WordPress comparison and guide to WordPress hosting explain the difference in more depth.
Option 1: a free WordPress blog on WordPress.com
WordPress.com’s guide to its plans lists what every site gets, including the free version:
- Hosting and automatic updates: no separate host needed, and WordPress.com keeps the software up to date.
- Unlimited pages, posts and users, so others can write with you.
- 1 GB of storage for your media files on free sites.
- No traffic limits, according to WordPress.com.
- Themes and the WordPress editor, with mobile-ready designs and revision history.
- Built-in newsletters and RSS, plus the option to import up to 100 subscribers free.
- Security basics: brute-force protection, Akismet spam protection for comments and an activity log.
- Traffic stats for the last 7 days.
What the free plan doesn’t include
WordPress.com’s plan guide lists what the paid plans add, which tells you what the free plan lacks. The Personal plan adds using your own domain, going ad-free, all premium themes, installing plugins, uploading theme files, more storage, all-time stats and support. Premium adds earning money from ads, collecting payments, Google Analytics and SEO tools. Business adds backups, custom code, SFTP/SSH access and staging sites.
In practice, that means a free WordPress.com blog lives on a WordPress.com address, can show WordPress.com’s ads, can’t install plugins, and can’t earn from ads of its own. It’s ideal for a personal journal, a class project or testing whether you enjoy blogging. It’s not built for a blog you want to earn from.
Option 2: WordPress Playground, free in your browser
WordPress.org describes Playground as a platform that lets you run WordPress instantly on any device without a host. You click a button and get a full WordPress site in your browser tab, with nothing to install, and you can even test different WordPress and PHP versions. It’s perfect for learning the dashboard, trying themes and plugins or practising before you launch. It isn’t a public blog: it runs only in your browser.

Option 3: Local, free on your computer
Local, a free desktop app from WP Engine, installs WordPress on your own computer in one click. It’s the most realistic free practice environment: a complete WordPress site where you can build your design, write posts and test plugins at full speed, then move the finished site to real hosting later. Its Live Links feature lets you share a temporary link with someone else, but it’s still not a public website.
Is free hosting for self-hosted WordPress worth it?
Some companies offer free hosting where you install WordPress yourself. These plans usually come with tight limits, ads or slow servers, and they can change or end at any time, which is risky for a blog you care about. Our guide to cheap WordPress hosting looks at this in more detail and compares low-cost plans that cost a few dollars a month.
Which free option should you choose?
| Option | Public blog? | Own domain? | Plugins? | Best for |
|---|---|---|---|---|
| WordPress.com free | Yes | No (paid plans) | No (paid plans) | Personal blogs, trying out blogging |
| WordPress Playground | No | No | Yes, for testing | Learning WordPress quickly |
| Local | No | No | Yes | Building a site before launch |
How to start a free WordPress blog on WordPress.com
- Go to WordPress.com and choose Get started.
- Create an account and choose a free WordPress.com address for your blog.
- Pick the free plan when you’re offered plans.
- Choose a theme and set your site title and tagline.
- Write an About page and your first post, then publish.
Keep your posts in a simple structure from day one, with clear categories, so moving later is easy. Choose your blog’s name carefully too: it’s part of your free address, and changing it later means telling every reader.
Who a free WordPress blog suits
- New writers testing the habit. Publish for a few months before spending anything; if you enjoy it and keep going, upgrade.
- Personal and family blogs, travel diaries and hobby journals that don’t need to earn.
- Students and classes who need a simple place to publish work.
- Anyone learning WordPress, together with Playground or Local for experiments.
It suits a business blog or an income-focused blog less well, because your own domain, plugins and ad earnings all sit behind paid plans.
Free tools that pair well with a new blog
Whichever route you choose, a few free tools help from day one. Google Search Console shows which searches bring readers once your blog has its own domain. Canva‘s free plan makes featured images and social graphics. And WordPress.com already includes Akismet spam protection for comments on the free plan, so you don’t need to add anything for that.
When to move beyond a free blog
Upgrade or move to self-hosted WordPress when any of these become true:
- You want your own domain. A domain such as yourblog.com is yours to keep and moves with you between hosts.
- You want to earn money from ads or affiliate links with full control over your site.
- You need a plugin for SEO, forms, a shop or anything else the free plan can’t do.
- You’ve outgrown 1 GB of media storage.
The earlier you add your own domain, the better: every link and ranking you earn then belongs to your address, not to a subdomain you may leave behind. When you move, set up redirects from your old address so readers and search engines follow you. For the self-hosted route, see how to install WordPress and our WordPress guide for beginners; to plan the whole blog, read how to start a blog.
Getting the most from a free WordPress.com blog
- Write an About page first. Readers and search engines want to know who’s behind a blog.
- Use categories from the start. A handful of clear topics makes your blog easier to browse and easier to move later.
- Turn on the built-in newsletter. WordPress.com includes newsletters and RSS on the free plan, so readers can subscribe from your first post.
- Share automatically. The plan guide lists automatic sharing to social networks, so each new post reaches your followers.
- Watch your storage. 1 GB fills up with large photos; resize images before you upload them.
- Export a backup now and then. WordPress.com’s export tool creates a file of your posts, pages and comments you can keep safe.
Moving from a free blog to self-hosted WordPress
If your blog grows, moving it is straightforward, and WordPress.com documents the steps:
- Export your content. WordPress.com’s export creates an XML file of your posts, pages and comments. Its guide says the file doesn’t include your theme design, customisations or plugins, and recommends making the site public first so your images can transfer to the new site.
- Set up hosting and WordPress on your own domain, then use Tools → Import → WordPress on the new site to bring the file in.
- Check posts and images on the new site, and recreate menus and widgets in your new theme.
- Redirect your old address. WordPress.com sells a site redirect that sends visitors from your .wordpress.com address, and all your post addresses, to your new site. Its guide says to use this only when you’re leaving WordPress.com.
If you’d rather stay on WordPress.com but outgrow the free plan, upgrading to a paid plan keeps everything in place and lets you connect your own domain instead.
Free blog mistakes to avoid
- Building a business on a free subdomain. You don’t control the address, and moving later costs you links and traffic.
- Using “free” hosting with no backups. If the host disappears, so does your blog. Export your content regularly.
- Waiting too long to upgrade. The longer you stay, the more links point at an address you’ll eventually leave.
- Confusing a practice site with a live one. Playground and Local sites are private; nobody can find them in search.
- Uploading huge images. On a 1 GB plan, a few hundred full-size phone photos can fill your storage; resize them first.
- Skipping the basics because it’s free. A clear title, an About page and regular posts matter just as much on a free blog as on a paid one.
Questions people ask
Can I really get a WordPress blog for free?
Yes. WordPress.com's free plan includes hosting, unlimited posts and pages and 1 GB of storage, on a WordPress.com address.
Can I use my own domain on a free WordPress.com blog?
No. Using your own domain starts with WordPress.com's Personal plan, according to its plan guide.
Can I install plugins on WordPress.com for free?
No. Installing plugins is a paid-plan feature, starting with Personal in WordPress.com's current plan guide.
Can I make money from a free WordPress blog?
Not with ads of your own: earning money from ads is listed as a Premium plan feature on WordPress.com.
What's the difference between WordPress.com and WordPress.org?
WordPress.com is a hosted service with a free plan; WordPress.org offers the free software you install on hosting you pay for.
Is WordPress Playground a real website?
It's a full WordPress site running in your browser, great for learning and testing, but it isn't public.
Sources
- Choose a WordPress.com plan (WordPress.com Support) wordpress.com · checked October 12, 2026
- WordPress Playground wordpress.org · checked October 12, 2026
- Local localwp.com · checked October 12, 2026
- WordPress.org hosting page wordpress.org · checked October 12, 2026
- Export your content (WordPress.com Support) wordpress.com · checked October 12, 2026
- Site redirect (WordPress.com Support) wordpress.com · checked October 12, 2026

Building websites since 2006: 500+ web projects of every size and $300K+ in website deals sold or brokered. Founder of A Digital Motive and DigiFlippers. I share the whole process here, plainly.
Founder of A Digital Motive and DigiFlippers


