What do you want to do first?
Pick a goal. Follow three guides in order, with the tools that help at each step.
- 1 Step 1 Choose a profitable niche How to pick a topic people search for and advertisers pay for. Read the guide
- 2 Step 2 Start a WordPress blog, step by step Domain, hosting, install, theme and the first settings to change. Read the guide
- 3 Step 3 What makes a blog good The quality checklist readers and Google both reward. Read the guide
- 1 Step 1 All the ways to make money from a blog Every income stream compared by effort and traffic needed. Read the guide
- 2 Step 2 AdSense or Ezoic: which pays you more How ad networks pay, and when to switch. Read the guide
- 3 Step 3 Recurring affiliate programs worth joining Programs that keep paying every month a customer stays. Read the guide
- 1 Step 1 Keyword research, step by step Find keywords you can actually rank for. Read the guide
- 2 Step 2 Set up WordPress SEO properly The settings, structure and plugins that do the heavy lifting. Read the guide
- 3 Step 3 Check your backlinks for free See who links to you, and to your competitors. Read the guide
- 1 Step 1 How to flip websites for profit The full process, from finding a site to handing it over. Read the guide
- 2 Step 2 Where to buy and sell websites Marketplaces compared: fees, buyers and how vetting works. Read the guide
- 3 Step 3 The money side of blog flipping Valuation multiples, costs and how profit is made. Read the guide
- 1Step 1 The AI tool stack for a solo site owner Which tools are worth paying for, and which are not. Coming soon
- 2Step 2 Write a blog post with AI, with a human edit A workflow that keeps quality and your own voice. Coming soon
- 3Step 3 Call an AI API from WordPress A first integration in a few lines of PHP. Coming soon
Ask me anything about your site.
Type a question and get a short, plain answer drawn from my guides, reviews and tools, with links to read more.
- Answers only from what I have published
- Every answer links its sources
- Says so when it doesn't know
3 sources
Most content sites are valued as a multiple of their average monthly net profit. The multiple moves with the site's age, traffic trend, income mix and risks such as relying on one program. Put your last 12 months into the calculator, then check the site properly before you list it.
Short answers to get you started. For your own situation, read the linked pages.
Guides readers come back to.
Kept current, so you can trust it.
Guides, reviews and deals I have re-checked lately, with what changed.
- Guide Subscribe to the Newsletter Rewritten: what the newsletter includes, how often it arrives and your privacy, with the sign-up form.
- Guide WordPress and SEO Services Rewritten: clear services with a written scope and report, and agency work through A Digital Motive.
- Guide WordPress Complete Guide: Free Ebook Landing page for the free WordPress ebook, with a live card that shows coming soon or the download form.
- Guide About ArsalanMasood.com: Who’s Behind It and How We Work Rewritten for every kind of website (not only blogs), with the updated numbers, editorial standards, how reviews and rat
- Guide Archives Rebuilt as a topic archive with links to the most useful guides, reviews and deals.
Rated on what matters.
My ratings, based on what each tool does well, where it falls short and who it suits.
A complete toolkit for tracking keyword rankings.
Read the reviewDomains and hosting from a name the industry knows.
Read the reviewReliable WordPress hosting for personal and business sites.
Read the reviewOne of the largest hosting and internet services brands.
Read the reviewCurrent deals on the tools I cover.
Each offer is checked before it goes live and shows when it was last checked.
Some links are affiliate links. If you buy through them I may earn a commission, at no extra cost to you.
Run the numbers on your site.
Quick calculators for site owners. Your inputs stay in your browser.
The multiple depends on the site's age, traffic sources, earnings history and how much work it needs. Compare it with real listings on DigiFlippers (which I founded), Flippa and Empire Flippers before you price a sale.
Find your real page RPM in AdSense → Reports. Example values shown; change them to yours.
Print it, tick it, get it right.
Step-by-step checklists in PDF. Free, sent to your inbox.
Learn it step by step, with video courses.
Video lessons and handouts that take you from your first domain to a site that earns, and on to selling it.
- Build your website
- Grow your traffic
- Earn from it
Long-form guides you can keep.
From the first install to a fast, secure WordPress site that earns.
Get notified What's insideBuy, grow and sell websites and other online assets, step by step.
Get notified
Hi, I'm Arsalan.
I build, grow, buy and sell websites of every kind: 500+ web projects and $300K+ in website deals so far. This site is where I share the whole process, plainly, so you can do it too.
- Plain-English guidesStep by step, with the why behind each step.
- Honest about moneyAffiliate links are disclosed and never change a rating.
- Kept up to dateGuides and deals are reviewed and re-dated.
Good to know.
Are the guides free?
Yes. Every guide on the site is free to read. Some ebooks ask for your email, and the video courses at learn.arsalanmasood.com are a separate, paid option.
Are the reviews sponsored?
No company pays for a rating. I rate tools on what they do well, where they fall short and who they suit, and I update reviews when products change.
How do affiliate links work?
Some links pay me a commission if you buy through them, at no extra cost to you. Links like that are always disclosed on the page, and they never change a rating.
How are deals checked?
Each offer is checked before it goes live and shows the date it was last checked. Expired offers are moved out of the list.
Can I advertise or work with you?
Yes. Use the Work with me page for sponsorships, reviews and professional projects. Larger builds and ongoing marketing are delivered with my team.
Where can I buy or sell a website?
Marketplaces such as Flippa, Empire Flippers, Motion Invest and DigiFlippers (which I founded) all list websites. The flipping guides compare them and explain how to value, check and transfer a site.
New guides and checked deals, by email.
- One useful guide a week
- Updated reviews and checked deals
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